• 11 min read
Using Twitter for B2B Growth
How B2B companies use X to generate leads.
B2B companies are sleeping on X. Here's how to use it for growth.
Why B2B Companies Should Be on X
Decision makers hang out on X. It's where they discover new tools, learn about industry trends, and evaluate solutions.
B2B Twitter Strategy
1. Share Industry Insights
Position your company as a thought leader by sharing valuable insights.
2. Engage with Your Audience
Reply to comments, answer questions, build relationships.
3. Share Case Studies
Show real results from real customers.
4. Host Twitter Spaces
Have conversations with industry leaders and customers.
5. Build Community
Create a community of users and advocates.
B2B Content Ideas
- Industry trends and predictions
- Customer success stories
- Product updates and features
- Team member spotlights
- Industry news and commentary
- Webinar announcements
- Research findings
- Expert interviews
- Best practices
- ROI calculations
Key Insight
B2B growth on X is about building trust and relationships. Focus on value and engagement, not sales.
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