Twitter Copywriting Formulas That Convert
Proven copywriting formulas for high-performing tweets.
Great copywriting is the difference between a tweet that flops and a tweet that converts.
The Hook Formula
Start with a hook that stops the scroll. Use curiosity, controversy, or a bold statement.
The Problem-Solution Formula
Identify a problem your audience has, then offer a solution.
The Story Formula
Tell a story. People remember stories more than facts.
The List Formula
Create a list of tips or insights. Lists are easy to scan and remember.
The Question Formula
Ask a question that makes people think. Questions get replies.
The Contrast Formula
Contrast two things. "Most people do X, but the best do Y."
The Stat Formula
Share a surprising statistic. Stats grab attention and build credibility.
The Call-to-Action Formula
End with a clear call-to-action. Tell people what to do next.
The Benefit Formula
Lead with the benefit, not the feature. "Save 10 hours per week" not "Uses AI automation."
The Social Proof Formula
Share results from real people. Social proof is powerful.
Key Insight
Use these formulas as templates. Customize them for your brand and audience.
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