Using Images and Videos on Twitter

Visual content gets 10x more engagement than text-only tweets. Here's how to use it effectively.

Why Visuals Matter

Humans are visual creatures. Images and videos stop the scroll and grab attention.

Image Best Practices

• Use high-quality images
• Use images with text overlays
• Use screenshots of interesting data
• Use before/after images
• Use infographics
• Use memes (when appropriate)
• Use brand-consistent colors
• Optimize for mobile viewing

Video Best Practices

• Keep videos short (15-60 seconds)
• Add captions (many watch without sound)
• Hook viewers in the first 3 seconds
• Use vertical video format
• Include a clear call-to-action
• Test different video types

Visual Content Ideas

• Tutorial videos
• Product demos
• Behind-the-scenes content
• Data visualizations
• Testimonial videos
• Motivational quotes with images
• Screenshots of interesting findings

Key Insight

Tweets with images get 150% more engagement than text-only tweets. Always add visuals when possible.